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Saturday, November 18, 2017

Things I've Learnt at Butterfly Project's SEO+C Workshop!

Workshop banner by The Butterfly Project Malaysia

to those who have missed out on the workshop, here's a little sharing on what I've picked up during the workshop! it was a really simple but interesting workshop with so much to gain. although there's still much more detailed learning to be done ourselves to grow and improve, it definitely gave us vital sparks to get started! 

before that, let me brief out a little on SEO, Search Engine Optimization - apparently is the golden mine for all the websites in the world especially big businesses. It builds traffic to the website and when there is traffic, there is sales opportunity. Search Engines like Google and FireFox obviously does not rank our websites on the first page of the search engine out randomly, and this is why SEO is important because, to get you to the first page of the search results, there are a lot of work to do to get you there! While the Content is always very important and the key factor for your website, it is also requires a lot of good planning and brainstorming to make it work like wonders! 

so here's the list of big improvements and advices that is really helpful to get you started and all juiced up setting up your blog the right journey.

What I've learnt @ SEO +C Workshop!

IMPROVE YOUR RELEVANCY!
our blog content needs to provide relevant posts that people wants to know about! or will search about it in particular, most of the time if it is product review sharing, then a much more in depth detail of the product and our opinions and experiences toward the product really does matters because we all want that honest review to the gut! that increases the relevancy and also make your blog reliable for future reviews.

though it might not matter on which niche you write in, as long as you can be of help to readers, i think that puts us in a big step in relevancy. I'm guessing more engagement = more relevant?

UP YOUR BLOG AUTHORITY!
authority is given by other people and can only be earned through links and it is gain via external links from their high-authority pages or sites, that indirectly votes of confidence that your page is legit.  this is why big brands are very happy when their links are shared or goes viral. it improves authority, bringing the site up to a more better rank in the search engine.


TIPS TO IMPROVE SEO & TRAFFIC!  

  • Invest in a domain for the blog

not only does it gives the blog a much more recognition and probably looks better visually as well with a .com, it increases the traffic and brands will be more willing to work with you as you are more serious in setting up your blog.

  • Effectively plan your keywords on the post / natural keywords

research and try the keywords yourself on the search engine. and see if your post would come out on the search results. although, do make them as natural as you can. spamming hashtags and random keywords will also backfire as Google is smart! lol

  • Minimize load speed and keep the page simple
try not to use heavy HD large photos and flashhy themes with alot of moving extra effects because it increases the loading time and nobody likes waiting for the page to load. THE LONGER YOUR READER STAYS IN YOUR BLOG, THE BETTER. 

  • Plan your blogpost to be average 400-500words, but be short and straight

visuals are the soul that attracts readers to the blog, but content and use of words is also very important in engagement. detailed information the insights probably needs explaining via words because pictures may speak a thousand words, but are the words the same on what you'd like to share is another thing. :)

  • Be yourself and honest reviews/ interesting content

always be original when in comes to content creating, making you stand out and magical. being yourself not only makes writing easier, it is also a sincere sharing of thought to your readers. especially on honest reviews. if it sucks, put it in a good way, if its super duper awesome with flaws, then say its super duper awesome with flaws.

  • Main important points on the first mid section

the flow of the content should be smooth and plan out the important parts on the first mid section of your post while the extra additional ones towards the end because let's face it, not everyone wants to read a longggg review post. people would look for keywords. so short and simple main points is very important to be provided along the post. 

  • Creative visuals in quite important

yeap, everyone like pretty stuffs. and anything nice on the eyes because visual is a really powerful tool that can bring so much into your content. a little effort and planning goes a long way. :)


THAT'S ALL FOR THE NOTES I'VE PICKED UP! 
really hope this will help just as much as I have learned! 

Group photo of bloggers

it was my first time attending a Butterfly Project Workshop, and it has a friendly environment with amazing bloggers. although I was quite awkward since it was my first time and I was alone. ahaha but definitely meet some nice amazing people. I hope that this little sharing sums out the important details that might help those who were unable to attend the workshop and to whoever would like to grow their blog's SEO and Content. there is so much more to learn, so this probably wasn't all the amazing knowledge shared by Nicholas Ng, of Black Wolf Digital and Dee Leonard, of Acc Dir/ Bridges PR & Events.

Speaker of the day, Nicholas on SEO
Speaker of the Day, Leonard on Content

THANK YOU SO MUCH FOR ALL THE SHARING!
last but not least, thank you to the great sponsors for the workshop!

brand sponsors for the event

althea.kr goodie bags! ikat tepi coolers!

goodie bag from the event

and ais kepal from frosbites malaysia!

Enjoying drink sponsor for the event, Frostbite Malaysia

all photos credits to The Butterfly Project Malaysia 
@photographer Eros, at www.fishmeatdie.com



until next magical day,
wan

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